AI Insights · Timothy · January 2025
Top 5 Social Apps Performance on Android in Europe: Q4 2024
Explore the performance trends of the top social apps on Android in Europe during Q4 2024, with data insights from Sensor Tower.
In the fourth quarter of 2024, the top social apps on the Android platform in Europe exhibited varied performance trends, according to data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a significant increase in weekly downloads towards the end of the quarter, peaking at approximately 1.4M in the last week of December. The app's weekly revenue also experienced a notable rise, reaching around $13.7M in late December. Meanwhile, weekly active users increased steadily, from 102M to 105M by the end of the quarter.
Grindr - Gay Dating & Chat maintained relatively stable download numbers, with a noticeable peak of 20.8K in the week before Christmas. Revenue showed a slight dip at the beginning but recovered to $344K by the end of December. Weekly active users fluctuated slightly, ending the quarter with approximately 633K.
Instagram experienced a gradual increase in downloads, culminating in over 911K in the final week. Revenue trends were consistent, closing the quarter at $229K. Active users fell slightly at the start but rebounded to finish at 147M.
Tango- Live Stream, Video Chat had a volatile quarter, with downloads dropping sharply in early December but recovering to 122K in the final week. Revenue varied significantly, with a low of $26K in early December before rising to $154K by the end of the month. Weekly active users showed resilience, ending the quarter at 668K.
Facebook maintained a strong presence with downloads increasing to 773K by Christmas week. Revenue was stable throughout the quarter, closing at $145K. Active users saw a slight increase, ending the quarter at 153M.
For more detailed insights and data, visit Sensor Tower's platform.